David Packard, co-founder
of the global Information Technology (IT) Company Hewlett-Packard (HP), once
stated, “Marketing is too important to be left alone with the marketing
department”. Other huge international corporations agreed to this statement
raising a lot of eyebrows from different individuals. How important is
marketing that even the team that is responsible for it is strictly and
sometimes, directly supervised and is given great importance by the owner himself?
Marketing, as many
business graduates and other related-field would agree, is even given emphasis
in top universities and schools. Marketing is reviewed the most vital part of
every business. It is a weapon in which depends how the company thrives. It is
no wonder marketing materials, or better known as sales collateral, is also
treated with high importance.
Your business seeks to
provide the right product or service which can satisfy your client. However,
there are times when your message falls on deaf ears –or sometimes, on wrong
audience. It is then that your well-honed enterprise cannot deliver the profits
you are expecting.
The
Peterson Group, provider of top quality
sales collateral for better marketing, reminds us that companies of all sizes
are also challenged by how they can express their feel and look to their
customers while prioritizing their client’s desires. You are not the only one
who is struggling with ineffective marketing tactic.
Often, customers make
their buying decision on the quality of your proposal, sales collateral and website
content. You may have the best product in the world but the failure to
communicate it to your niche and demonstrate your potential is nil when you do
not have the proper tools or have the wrong way of delivering your message, as
emphasized by Jakarta Marketing Development Company, one of the leading
marketing adviser in Indonesia.
A few common problems
on the use of sales collateral include:
·
poorly
written content and badly framed proposal;
·
Overrated
messages resulting to scam potential;
·
Ineffective
sales and marketing collateral;
·
Deficient
value of propositions and presentations; and
·
Non-supportive
website content
It is sometimes
difficult for organizations to recognize the communication obstacles that are preventing
them from capitalizing on sales opportunities. Day to day business goals and activities
generally encourage a “reactive” rather than “proactive” collateral style,
which doesn’t always produce the most impressive results. Executives who become
engulfed in business details sometimes struggle to recognize weaknesses in
collateral or are too overwhelmed with their jobs to focus on addressing the
problem.
